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Digital Marketing In Winnipeg

I run search, paid advertising and email for Winnipeg businesses, and I am the person on your account every month. Every dollar is tracked to a lead or a sale.

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Monthly performance summary

Sample layout

Revenue attributed

$48,200

32.0%vs. previous month

Return on ad spend

7.1x

14.5%vs. previous month

Cost per lead

$18.40

29.5%vs. previous month

Organic sessions

6,140

21.0%vs. previous month

Attributed revenue · last 12 months

A lot of business owners come to me with the same story. They met with someone senior, signed on, and then their account got handed to someone junior. The reports kept coming, but nobody could tell them plainly what was being done or whether it was working. I set up the search, ads and email myself, along with the systems that capture each lead and follow it up, and every month I walk you through what changed and what it brought in.

Ad spend managed

$1M+

Google, Meta and email budgets run for local businesses, each dollar traced to what it produced.

Each block is $10,000 of managed ad spend100 blocks · $1M+

Campaigns delivered

500+

Search, social and email

Google SearchPerformance MaxMeta lead adsRetargetingEmail nurtureLocal Services AdsYouTubeShoppingSnapchatLanding page testsGoogle Business ProfileSeasonal promos

Event ticket salesCall-only campaignsLookalike audiencesReview campaignsInstagram ReelsBrand search defenceLead form adsWin-back emailsDisplay prospectingOffer testsMap pack pushesConversion tracking rebuilds

10+

Years running
agency accountsOne dot per year

One

Senior marketer on every account, start to finish

Digital Marketing Services in Winnipeg

Getting found is the first step. The rest is capturing the lead, following it up, and bringing the customer back.

Search visibilityOrganic & Local SearchWhen a Winnipeg customer searches for what you do, the work is getting you into the map pack and onto page one, starting with your Google Business Profile, with every call traced back to the channel that produced it.Local SEO in Winnipeg Demand capturePaid AdvertisingCalls, forms and job values tracked before any money moves, then Google and Meta budgets that follow booked jobs, reviewed every week.Google Ads management Repeat revenueEmail MarketingYour past customers are the least expensive sales you will make. Newsletters and automated flows turn a first sale into the next one, without paying for the click again.Email marketing Follow-upCRM SetupA quote goes out and, if nobody replies, the follow-up goes out on its own. A missed call gets a text back within seconds. Nothing waits in an inbox.CRM setup The foundationWeb DesignFast on a phone, built for SEO and ads from the first line of code, and registered in your name, so the traffic you pay for lands somewhere built to convert.Web design in Winnipeg What’s nextAI Search OptimizationCustomers are asking ChatGPT, Perplexity and Google’s AI the questions they used to type into a search bar. Those answers name a handful of businesses. The work is getting yours into them.AI search optimization

How the Channels Work Together

Run channels in isolation and leads fall into the gaps between them. When the channels are built as one system, every visitor lands on a page designed to convert, every lead is recorded the moment it arrives, and follow-up runs without anyone remembering to do it.

Clear Monthly Reporting

Each month you receive a plain-English breakdown: what ran, what it cost, what it returned, and what changes next. Without the jargon, the vanity metrics or a dashboard login to decipher.

Where the leads came from

Example report (illustrative figures)

Leads by channel · last 90 days

Paid search38%

Organic and local31%

Paid social19%

Email12%

Every lead is attributed to the channel that produced it, so the budget moves toward the campaigns that perform.

What is in the report

Campaigns run and total spend
Leads and revenue by channel
Changes made since last month
What is planned next, and why
Any decision that needs your input

Case Studies

Active client results, from verified data. The full write-ups are on the results page

Sound Republic

Winnipeg, MB

Paid media · ongoing

Sound Republic needed a paid media partner who could sell tickets reliably, month after month, across a rotating calendar of shows. A permanent testing budget runs alongside the proven campaigns, so every cycle adds a platform or audience that has been validated before it earns a larger share of the spend.

Return on ad spend

7x+

blended, with peaks of 16x

Budget managed

$100K+

ad spend to date

Approach

Always testing

new platforms each cycle

Return on ad spend by campaignBlended 7x+ · sustained

0x4x8x12x16x

7x+ blendedACROSS EVERY EVENT

16x peakBEST TICKET SALES CAMPAIGNS

Individual campaigns land all along this rangeBlended return has held at 7x+ show after show

Splatters Paintball

New Bothwell, MB

Full service · multi-year

Splatters was spending on radio with no way to measure what it produced. Moving the budget into digital made every campaign trackable. What began as multi-channel ads management has grown into a full marketing partnership covering social, email, reporting and year-round strategic support.

Attribution

Fully tracked

every campaign measurable

Scope

Full service

ads, nurture, reporting

Trajectory

Compounds

smarter each season

Revenue the business can seeRadio → digital

Radio: money went out, nothing came back with a name on itDigital: every campaign traced to bookings

“When we decided to move our marketing into digital, I wanted someone I could actually trust with the budget. Jorel’s delivered on that: every campaign is tracked, I can see exactly what’s driving traffic, and I finally have real numbers behind the spend.”

Evan S., Splatters Paintball, multi-year client

Jorel Minuk

Founder, Minuk Digital

One Senior Marketer on Your Account, Start to Finish

After a decade inside agencies managing campaigns for clients from local businesses to regional enterprises, I started Minuk Digital to do the same work directly. Every campaign, strategy call and performance report comes from the same person, who knows your business and your numbers.

Ten years of agency experience, across industries, budgets and channels.
Marketing and infrastructure together: ads, SEO, email, CRM, analytics.
A small client roster, kept that way so every account gets real attention.

More about how I work

How It Starts

Start a Conversation

Reach out and we set up a call. If you have a site or existing accounts, I can audit them first and come prepared with real observations.

A Strategy for Your Business

We talk about your goals and what would move the number that matters. You leave with a clear action plan.

Ongoing Partnership

Monthly reporting, direct communication, recommendations, and a senior marketer you can reach.

How Pricing Is Set

Whether the work is an ongoing monthly retainer or a fixed-price project such as a new website or a CRM setup, pricing is set by scope: how many channels are active, and whether the work is building or maintaining.

If you would rather start with a read on what you already have, the free audit reviews your campaigns and tells you how they are performing, with no commitment attached.

Pricing is worked out after your situation has been assessed. Before any commitment you receive a written proposal that sets out:

Everything included in the fee
What is excluded, so there are no surprises
The benchmarks that define a successful return

Everything is documented in writing, so expectations stay clear on both sides.

Frequently Asked Questions

How is this different from a larger agency?

Agencies do good work, particularly for larger budgets. For a local business the experience is often different: your account lands with a junior team member, communication slows, and you compete for attention with bigger clients. Here, every strategy, campaign and report comes from the same person who knows your business.

You are one person. Can you handle everything?

That is by design. I am one senior marketer handling strategy and execution for a focused group of clients, and that is what makes the work better. I wrote more about that in Why Minuk Digital Keeps a Small Client Roster.

How long until I see results?

Paid ads can produce leads in the first week. SEO is a longer play, usually a few months to meaningful organic traction. I will tell you what to expect from each channel before we start, and How Long Does SEO Take in Winnipeg? lays out the timeline month by month.

What kind of businesses do you work with?

Mostly Winnipeg local businesses that depend on a steady flow of customers: home services and trades, professional services, events. I also work with Manitoba ecommerce businesses that want lower acquisition costs and more repeat purchases.

What do you need from me to get started?

Access to whatever already exists (website, Google Business Profile, ad accounts, analytics), an honest sense of your margins, and about an hour a month for a conversation. I handle the rest, and I will tell you when something needs a decision from you.

How much does digital marketing cost in Winnipeg?

It depends on how many channels you are running, how competitive your category is here, and how much has to be built before anything can be maintained. I price against scope after an audit, and you see the number and what it excludes before committing to anything.

Are you an agency or a freelancer?

Neither word fits well. I ran accounts inside agencies for over ten years and now do the same work directly, with a small client list. You get agency-level work without the account manager layer.

What if I already have someone doing my marketing?

Then a second read on the account is more useful than you might expect. I will look at what is running and tell you whether it is being done well, and what could improve.

What should I look for in a Winnipeg digital marketing consultant?

Direct access to the senior person running your campaigns, from the first call through every month after the contract is signed. Real experience across paid ads, SEO and email, since the channels have to work together. And local knowledge: Winnipeg has its own seasonality, industries and competition, and a consultant who understands that context makes better decisions.

Do you only work with businesses in Winnipeg?

Winnipeg local businesses are the core focus: the seasonality, the industries that drive it (trades, home services, events, hospitality, professional services), and the way people here search. I also work with clients across Manitoba and occasionally beyond, when the fit is right. If you are outside Winnipeg and like what you see, reach out.

Ready to See Where Your Business Stands?

Fill out the form and it comes straight to me. Pick the audit option and I will look at your accounts before we speak.

A free, no-commitment audit of what is going on in your accounts.
Works at any stage, from nothing in place to already running ads.

Prefer to skip the form? Email me directly: jorel@minukdigital.com