What actually changed,with the numbers.

The situation. A live events company needed a paid media partner who could drive ticket sales month after month across a rotating calendar of shows. Performance had to be reliable rather than occasional, because a show that under-sells cannot be made up later. They are unnamed here at their request; the shows are public and the company is identifiable to anyone in the Winnipeg events business, so I would rather describe them precisely than dress it up as confidentiality.

What we did. Conversion tracking rebuilt so a ticket sale, not a click, is what the account optimizes toward. Then a permanent testing budget running alongside the proven campaigns, so every cycle adds a platform or audience that has actually been proven out rather than assumed.

What changed. Return on ad spend has held at seven times or better across events, sustained rather than achieved once, over more than $100,000 of managed spend to date.

The situation. Splatters was spending its marketing budget on radio, with no way to tell what any of it did. The business is seasonal, local, and depends on a steady flow of bookings, which is the shape most local businesses will recognise.

What we did. Moved the budget out of radio and into digital, where every campaign is trackable. What began as a multi-channel ads arrangement grew into a full marketing partnership covering social, email, reporting and year-round strategic support.

What changed. Every campaign is now measurable, and the budget moves toward what works instead of toward what was booked last year. This is a multi-year engagement, which is the part I would weigh most: duration is its own evidence.

“When we decided to move our marketing into digital, I wanted someone I could actually trust with the budget. Jorel’s delivered on that: every campaign is tracked, I can see exactly what’s driving traffic, and I finally have real numbers behind the spend.”

Evan S. — Splatters Paintball, multi-year client