Winnipeg Digital Marketing Consultant
I am Jorel Minuk, a digital marketing consultant in Winnipeg, Manitoba. Every account at Minuk Digital is handled by me: the strategy, the campaigns and the reporting, with no account manager in between. After a decade managing search, paid advertising and email accounts inside agencies, I started Minuk Digital to do that work directly for a small group of local businesses.
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Ten Years of Agency Experience Across Every Channel
I have spent more than a decade in digital marketing, managing campaigns across every major channel: SEO, paid search, paid social, email, CRM, and now AI search optimization. Clients ranged from single-location local operators to mid-size regional companies. That range is the useful part of the experience, because a strategy that performs at one budget level rarely transfers to another without adjustment.
Two lessons came out of it. Most marketing problems are measurement and follow-up problems, solved with tracking and systems long before they are solved with creative. And the client who has the senior person’s direct attention gets better results than the client handed a templated process.
Direct Account Management From Start to Finish
At a traditional agency a local business usually follows a familiar path. You sign with the senior strategist who won the pitch, and the account is handed to a junior team member. Strategy becomes templated, reporting is automated in a way that hides real performance, and your point of contact changes every six months. Nothing is technically wrong with the work; none of it is close to your business or its numbers.
Minuk Digital is built on a different model. You work directly with me on every strategy decision, campaign and report, and I handle both the planning and the execution. When something is underperforming, I tell you immediately and explain the fix, because there is no account manager between us to soften the message.
That level of attention is only possible with a small client roster, and I keep it that way on purpose. The reasoning is in Why Minuk Digital Keeps a Small Client Roster.
- Senior-level attention on every account. Every strategy call, campaign and performance report is handled by me.
- You own every account. Domains, ad accounts, analytics and data are set up in your name from the first day.
- Transparent reporting every month. A plain-English breakdown of what ran, what it returned, and what changes next.
Results You Can Verify
Two current clients, described at the level the facts support, with a reference available on request.
Sound Republic, Winnipeg. Paid media, ongoing. Conversion tracking was rebuilt so the account optimizes toward completed ticket sales, with a permanent testing budget running alongside the proven campaigns. Return on ad spend has held at seven times or better across events, over more than $100,000 of managed spend to date.
Splatters Paintball, New Bothwell. Full service, multi-year. The budget moved out of radio, where nothing could be measured, into digital channels where every campaign is tracked, and the work grew into social, email, reporting and year-round strategy. The length of the relationship is the detail I would weigh most heavily.
Both are written up in full on the results page. Ask on our first call and I will put you in touch with either client directly.
Services That Drive Leads and Revenue
Search visibility is where growth begins. I work on getting your business found in traditional search and in the AI-powered experiences, including Google AI Overviews, ChatGPT and Perplexity, while paid campaigns produce leads immediately. Beneath that, I build the email, CRM and analytics layer that keeps a lead from going to waste.
The Numbers Behind the Experience
Before starting Minuk Digital I spent ten years running accounts inside agencies across SEO, paid search, paid social, email, CRM, and now AI search. Over that decade I delivered roughly 500 campaigns and managed more than a million dollars in ad spend for clients from single-location local operators to mid-size regional companies.
If you would like the specifics behind any of those figures, ask on our first call. I will walk you through the accounts, the industries and the results.
Business Continuity Built Into Every Account
Working with a single consultant raises a fair question about continuity.
Every account is set up under your ownership, fully documented and accessible to you at all times. If I were unavailable tomorrow, you would keep the accounts, the data and the documentation, and any competent marketer could continue the work. Leaving most agencies means starting over.
I take holidays, and you hear about them well in advance.
Local Businesses Across Winnipeg and Manitoba
My clients include contractors, service providers, retailers, ecommerce brands, restaurants, professional services and event promoters. The common thread is a business that depends on a steady flow of customers and knows its own numbers well enough that we can set a measurable goal and track progress against it.
- Home services and trades
- Professional services and medical clinics
- Events, entertainment and hospitality
- Manitoba ecommerce and retail
Questions Before You Hire
Who does the work on my account?
What does a typical month look like?
Do you take on every business that asks?
Ready to Discuss Your Business?
A direct conversation about your business, your goals, and whether I am the right person to help you reach them.