Hi, I'm Jorel Minuk.
I run Minuk Digital out of Winnipeg, MB. I work with a small group of local businesses that are serious about growing online and want someone who actually knows what they're doing handling it.
Where I come from
I've spent over a decade working in digital marketing, managing campaigns across pretty much every channel — SEO, paid search, paid social, email, CRM, and now AI search optimization. I've managed over $1M in ad spend across client accounts and delivered more than 5,000 campaigns across industries.
Most of that work happened on behalf of businesses that ranged from small local operators to mid-size regional companies. What I learned across all of it: the fundamentals don't change. Understand your customer, show up where they're looking, give them a reason to choose you, and don't let the system fall apart after the first click.
Why I started Minuk Digital
The honest reason: I kept seeing local Winnipeg businesses get burned. They'd sign with a large marketing company, get handed off to a junior account manager, and six months later they had nothing to show for it except a lighter bank account and a pile of reports they couldn't interpret.
Minuk Digital exists to be the alternative to that. You work directly with me, not a team that changes every quarter. I handle the strategy and the execution. I know your business. And I'm accountable for what happens.
I keep my client list small on purpose. That's not a limitation — it's the whole model. Every business I work with gets a level of attention that a 50-person agency simply can't offer.
What I actually work on
I focus on the stuff that directly drives leads and revenue for local businesses. That means getting you found in search (both traditional SEO and the newer AI-powered search experiences like Google AI Overviews, ChatGPT, and Perplexity). It means running paid ads that actually convert, not just generate impressions. It means building the email and CRM systems that turn one-time customers into repeat ones. And increasingly, it means building smarter tools — automated reporting, AI-assisted workflows — that give your business an operational edge your competitors don't have.
Who I work with
Mostly local Winnipeg businesses: contractors, service providers, retail, ecommerce, restaurants, professional services. The common thread isn't the industry — it's the mindset. My clients are people who take their business seriously, understand that good marketing takes time to compound, and want a real partner rather than a vendor who sends a monthly PDF.
If that sounds like you, I'd like to hear about your business.